KENSINGTON PUBLISHING PARTNERS WITH BOOKS-A-MILLION FOR LYRICAL HIGH NOTES, A NEW LINE OF EXCLUSIVE DIGITAL-TO-PRINT TRADE PAPERBACKS
August 19, 2014: Kensington Publishing Corp. has announced an exclusive partnership with retailer Books-A-Million to launch Lyrical High Notes, a new program through which select titles from the publisher’s digital imprint will be brought to print for the first time. These special editions will be made available for a limited period exclusively at Books-A-Million as trade paperbacks.
Steven Zacharius, President and CEO of Kensington Publishing Corp, said, “We’re thrilled to be partnering with Books-A-Million to extend the readership of these fresh and edgy books. Each of the titles chosen for the Lyrical High Notes program was highly successful in its e-only format, and these special printed editions will give our digital-first authors the retail presence that they deserve.”
The program will launch in November 2014 with the release of three USA Today bestselling romances previously available only as eBooks: Consumed by Rebecca Zanetti, Shadowed by Rebecca Zanetti and Playing the Game by M. Q. Barber. Following the release of two more trade paperbacks in January 2015, Crossing the Line by M.Q. Barber and Better than Perfect by Kristina Mathews, the program will continue with one new release per month for the remainder of the year. Books-A-Million will be the exclusive retailer for the Lyrical High Notes trade paperback editions for each title’s initial three months in print.
Margaret Terwey, Senior Buyer, Books-A-Million, commented, “I’m so excited to partner with Kensington for the opportunity to offer bestselling eBooks in print format exclusively for Books-A-Million customers.”
Kensington and Books-A-Million also have teamed up on a multi-channel campaign to promote the launch of the new program through online, social media, event and print marketing. In addition, a “Lyrical High Notes Welcome Committee” of bloggers will be tapped to support the arrival of the new books in print with online giveaways and virtual events.
These online initiatives will be coupled with an equally robust offline push that includes prominent in-store placement and a launch party on November 8, 2014 with Rebecca Zanetti and M.Q. Barber at the Books-A-Million store in York, PA. In advance of the release, each of the 260 Books-a-Million stores in the US will also receive a “Lyrical Launch Pack” containing promo items including branded notepads that will be given as free gifts to the first customers who purchase one of the line’s debut releases in November, personal thank you notes from the debut authors, and special gifts for the store employees.
Alexandra Nicolajsen, Associate Director of Social Media & Digital Sales at Kensington Publishing, said, “Kensington is a house where we pride ourselves on getting behind authors to help grow their careers—from their debuts to becoming bestsellers. This new Lyrical/Books-A-Million partnership will continue to build on that idea. Creating an in-store presence for Lyrical books along with additional marketing and promotion across all channels—in-person, in print, social media—will bring even more exposure to these successful titles.”
Rebecca Zanetti, Kensington’s New York Times and USA Today bestselling Lyrical Press author, commented on her upcoming print release saying, “As a reader, I love wandering the aisles in a traditional book store, and thus I’m thrilled that Books-A-Million will be featuring Consumed and Shadowed on their shelves!”